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Founder Philosophy

A place where someone's dream can grow.

What I want to build is not one product, or one space.

KIM HAJUNFounder / Product & Creative Director

Why I started

It is the room for someone to say, when they talk about what they want to make,

“I could actually pull that off.”
  1. 01
    If the technology is the walllower it.
  2. 02
    If a space is what's missingbuild one.
  3. 03
    If it takes other peoplemake the introduction.
  4. 04
    If it needs a stageput the show together.

What people already carry should not disappear because something got in the way.

I want LIGHT OF LIFE to be what shines on it a little earlier than they would have seen it themselves.

What I believe

The things I hold to.

  1. 01

    Start with the person.

    Before choosing a technology or a format, I look at who is stuck and where.

  2. 02

    Make the idea work in real life.

    I carry a problem beyond the plan, into something that can be built and run.

  3. 03

    Leave the possibility with its owner.

    I want to make the conditions for someone to try and achieve their own dream, rather than choose it for them.

How I work

From an idea to something real.

On screen and on stage, I have worked from finding the problem through design and building to keeping things running.

  1. 01

    DISCOVER

    Finding the problem

    On⁠-⁠site observation · Requirements · User and audience flow · Core hypotheses

  2. 02

    DESIGN

    Design and planning

    IA and scope · Screen design · Stage planning · Running order · Operating policy

  3. 03

    BUILD

    Building and setup

    AI and RAG · Web services · Automation tools · Sound and stage setup

  4. 04

    OPERATE

    Running and coordinating

    Project management · Team coordination · QA · Process improvement

KIM HAJUN · LIGHT OF LIFE

To me, LIGHT OF LIFE is

not a place that achieves someone's dream for them,

but a place where they can achieve it.

Connect with Hajun

Let's talk.

If you have something you want to make together or an idea to share, get in touch.